Back to The Mom Test: it makes for a quick read at a steep price ($27 for the physical version). And I will begin this review by a warning: you will not learn anything new by reading this book. Everything that the author wrote, you knew it already. But (there is always a but) in the excitement of your meetings with prospective clients, the conversation might become emotional and you might end up losing sight of where you want to go. This is what Rob Fitzpatrick calls being pitchy. You end up selling your idea to the person you are meeting whereas the initial goal was to learn about their experience to validate your idea. With simple examples and witty "rule of thumbs" the author helps any prospective entrepreneur to put in place a clear strategy to talk to customers and get feedback.
Rob gives a lot of relevant "real life scenarios" in the book. My favorite one?
Them: "It's really cool, I love it."
You: "How are you dealing with this stuff at the moment?"
Them: " Oh, it's really not that big of deal. We kind of just ignore it."
Rob's analysis: you get fluffy compliments (=useless) but you learn happily a bad news which is that they do not care about your solution.
Author: Rob Fitzpatrick