Ah remember this time when we were young and carefree? We used to build fantastic universes with little bricks of different colors. The LEGO was one of my favorite toys and after reading David Robertson's book I can confirm it will probably be the favorite toy of many more kids.
I felt very old when I read about the Exoforce LEGO, the Bionicles LEGO, the Mindstorm LEGO... What are these LEGOs? I can only remember the simple bricks. However, LEGO introduced many innovations in the past ten years. It seems that children nowadays can't concentrate long enough to build, they need more instantaneous and gratifying pleasure. LEGO adapted to this new reality by developing products that are easily clipped and emphasizes role playing instead of building houses, castles and planes.
LEGO is famous for its secretive culture as it is still a privately-held company. Professor Robertson was able to get the management to open the doors to conduct its investigation. In Brick by Brick, he analyzes LEGO culture of innovation and how the company was able to pivot its business model when it recorded massive losses in the nineties. The book is really well written and appeals to a large public thanks to its non-technical style. You will finish it quickly, but it is worth reading particularly if you are interested by the innovation management process.
Author: David Robertson
Publisher: RandomHouse
I felt very old when I read about the Exoforce LEGO, the Bionicles LEGO, the Mindstorm LEGO... What are these LEGOs? I can only remember the simple bricks. However, LEGO introduced many innovations in the past ten years. It seems that children nowadays can't concentrate long enough to build, they need more instantaneous and gratifying pleasure. LEGO adapted to this new reality by developing products that are easily clipped and emphasizes role playing instead of building houses, castles and planes.
LEGO is famous for its secretive culture as it is still a privately-held company. Professor Robertson was able to get the management to open the doors to conduct its investigation. In Brick by Brick, he analyzes LEGO culture of innovation and how the company was able to pivot its business model when it recorded massive losses in the nineties. The book is really well written and appeals to a large public thanks to its non-technical style. You will finish it quickly, but it is worth reading particularly if you are interested by the innovation management process.
Author: David Robertson
Publisher: RandomHouse